In short: Scrunch prices its Core plan at $250 a month for four AI engines and 125 prompts, as of July 2026. Its standout feature, the Agent Experience Platform (AXP), serves AI crawlers a compressed version of the site instead of the page a human sees, but AXP and the remaining four engines require the custom-priced Enterprise tier. That split holds the Index score to 76 out of 100.
Scrunch’s homepage leads with the Agent Experience Platform, its CDN-layer delivery feature for AI crawlers.
Index score: 76/100
| Criterion | Weight | Scrunch scores |
|---|---|---|
| Coverage | 25 | 19 |
| Execution | 25 | 20 |
| Ease of use | 20 | 13 |
| Value | 20 | 14 |
| Transparency | 10 | 10 |
| Total | 100 | 76 |
The formula behind these weights is published on the methodology page. Coverage counts how many AI engines a tool actually watches. Execution measures whether it turns findings into fixes. Ease of use covers setup time and how much training a team needs. Value weighs price against what each plan unlocks. Transparency checks whether pricing and limits are public or require a sales call.
What Scrunch actually is
Scrunch is an AI search visibility platform that pairs multi-model monitoring with a content-delivery feature aimed at AI crawlers directly. The company was acquired by Sitecore in June 2026, which backs it with Sitecore’s existing funding base rather than a standalone venture round.
The core idea behind Scrunch is that a citation without optimized delivery only captures half the opportunity. Most visibility trackers stop at reporting: they tell a team that ChatGPT mentioned a competitor instead of the brand. Scrunch adds the Agent Experience Platform (AXP), which sits at the content delivery network (CDN) layer, on providers including Cloudflare, Akamai, and Vercel. When an AI crawler requests a page, AXP intercepts the request and serves a compressed, JavaScript-free version built for machine reading instead of the standard human-facing page. Scrunch’s own published example shows a pricing page dropping from roughly 124,000 tokens to about 1,300 tokens under AXP.
Beyond AXP, Scrunch runs site audits, an Agent Traffic module that reports which AI bots crawl a site and which pages they prioritize, and an AI Search Trends feature that flags emerging prompt patterns before they peak. What it does not do, as of July 2026, is generate AI content. The vendor lists content generation as a 2026 roadmap item, so teams that want tracking and content production in one product need to look elsewhere.
Pricing, as of July 2026
All prices are in USD ($). Scrunch runs four named tiers, with the top two priced only after a sales call.
| Plan | Price | Engines | Prompts | Site audits | Users |
|---|---|---|---|---|---|
| Core | $250/mo | 4 | 125 | 5/mo | 5 |
| Agency Core | $500/mo | 4 | 250 | 5/mo | Unlimited |
| Enterprise | Custom | 8 | Custom | Full | Custom |
| Agency Enterprise | Custom | 8 | Custom | Full | Unlimited |
Core and Agency Core cover four engines: ChatGPT, Perplexity, Google AI Overviews, and Copilot. The remaining four, Claude, Gemini, Meta AI, and Google AI Mode, along with AXP itself, the Looker Studio Data API, and SOC 2 Type II compliance, sit behind the Enterprise and Agency Enterprise tiers. Neither of those tiers carries a public price. A 7-day free trial is available on Core.
That structure means the plan most teams can actually buy without a sales negotiation, Core at $250 a month, covers half the engine set this site tracks and does not include the feature that makes Scrunch distinct. A team that wants the full eight-engine matrix and AXP together has to negotiate custom pricing with no published floor.
Where Scrunch wins
AXP is a real technical differentiator. Serving a compressed, machine-readable version of a page directly to AI crawlers addresses the retrieval layer itself, not just the report a marketing team reads afterward. Agent Traffic analysis, which breaks down bot visits by which AI model, how often, and which pages it favors, gives a concrete answer to a question most trackers leave vague: what is actually happening at the server when an AI crawler shows up. SOC 2 Type II compliance with RBAC and SSO on the Enterprise tier lets Scrunch clear infosec reviews that block less-certified competitors. Agency Core and Agency Enterprise plans give agencies multiple brand workspaces on a single account, which matters for shops running several client brands at once.
Where Scrunch falls short
The gap between Core and Enterprise is the main problem. Core caps a team at four engines, 125 prompts, and five audits a month for $250. That is a higher entry price than Temso’s Growth plan at $199 a month, which already includes all five core engines this site tracks, content creation, and unlimited users. Scrunch does not build in content generation at all as of July 2026, so a team still needs a separate writing tool to act on what Scrunch finds. A third-party reviewer also scored Scrunch’s actionable insights at 2 out of 5, flagging that optimization features remain in beta and that reporting often requires manual exports rather than a built-in dashboard view.
Who should buy it
Scrunch fits enterprise teams and agencies that can budget for the Enterprise tier and specifically want to control what AI crawlers receive at the CDN layer, especially if the site already runs on Cloudflare, Akamai, or Vercel. It is a weaker fit for teams that want tracking and content production bundled in one subscription, or for smaller teams that need the full engine set without a custom sales negotiation. For a lower-priced all-in-one route, see the Temso profile; for the deepest citation-attribution data on the market, see Profound; for a mid-market pure-play AEO platform with built-in content workflows, see AthenaHQ.
